The Domino’s Pizza marketing executives are certainly putting their money where their mouths are. Their new campaign features a docu-commercial about their product improvements based on customer comments – comments they’re making known to everyone! They’re also offering a money-back guarantee on their new and improved pizzas. It’s an interesting strategy.
Read more about it and let us know what you think.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119735.
You can also check out the video and live twitter feed at http://www.pizzaturnaround.com/.
Will their transparency pay off? IS it transparency? Genius, Risky or Big Mistake?
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