Times Are Changing For Food/Beverage Marketing

Times are changing for Food/Beverage marketers according to yesterday’s NYT article. It seems consumers are staying in more to eat and choosing less expensive brands. This isn’t news to those of us closely tied to the industry (or on a tough budget). In fact we recently released research on the difficult battle being waged between Name Brands and Private Label Brands in the Food/Bev marketplace today. It is interesting to note that many of the top national brands have decided to fight back with astounding results. Companies like Campbell’s, Jell-O, Kraft, Lipton Tea, and Post cereal are putting their money where our mouths are with advertising campaigns, packaging, media plans, and the research/development/launch of new product lines. 

There has never been a more vital time for Food/Beverage companies to take market share than now. Check out the article for yourself: http://www.nytimes.com/2009/10/07/business/media/07adco.html?pagewanted=1&_r=1&ref=business


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