Archive for November, 2009

A Few Social Media Networking Tips

November 19, 2009

1)   Develop a strategy of which social media are pertinent to the company. It is important to keep in mind that a completely different set of Social Networks and websites will be used for a Business to Consumer Company than a Business-to-Business, or Non-profit organization. This step should also include developing a posting calendar. It is vital to keep your pages (i.e., Facebook, twitter) updated; a ‘dead’ page is a detriment to your brand.

2)   Tap your employees and have them promote your company to their social networks. Encourage these folks to be your base as they are your “lowest hanging fans.”

3)   Encourage your new friends and fans to keep coming back to your page by offering fresh pertinent content (keep in mind that studies have shown discounts, deals, and online perceptions of value increase engagement).

4)   Use your new media as a customer service tool. Make sure complaints and compliments are addressed publicly and with the highest level of customer satisfaction possible.

5)   Supplement with traditional marketing. Example: we are in the process of designing check-presenter cards for a restaurant company. The cards will include the new media information. This will be followed by a press release and open house celebrating the new online face of the company.

6)   Finally, many of you will want to in-source your social media. It is important to either hire a trained professional or train an existing employee on online etiquette. Many a company has faced a PR nightmare by posting inappropriate content. Also, allow time for the person to develop and post new content after the agency is gone.

Final word: it is important for small business owners to understand that quality is a more effective judge of a campaign than quantity. As we were recently told, don’t think (like you used to) in terms of attracting the MOST people, think of attracting the RIGHT people.


Social Media Marketing in Knoxville, TN

November 11, 2009

With all the Social Media around, what strategy is right for your company?


Social Media Madness


We attended a Social Media Seminar this morning and thought it might be helpful to pass along some helpful information. Questions ranged from, “Who can assist me with social networking media in Knoxville?” to “Should we out-source or ‘in-source’ our company’s social media?”

It is our recommendation that you hire an agency to 1) help you understand the value of social media 2) help you develop a social media strategy and 3) help you develop an initial posting calendar for your social media marketing plan.

The agency can train someone within your business or organization to maintain your social media marketing for you.

Does Asen offer Social Media Training?  You bet. If you’re in Knoxville, Farragut, Lenoir City, Maryville, Louisville, Alcoa, Seymour, Pigeon Forge, Gatlinburg, New Market, Oliver Springs or and Clinton area, let’s get together for lunch! We’ll be happy to answer your questions and explain how the traditional marketing tools you’re used to can fit into a social media plan.

Watch for tips tomorrow…

Choosing a Logo Design

November 10, 2009

Please excuse the brief posting gap. We are experiencing a new business free-for-all picking up several new clients each week, and it is eating into our blogging time. Without further ado, here are some of the many excellent logos we have created in recent years.

Our Logo Designs

If you are thinking your company might need a new logo design, please consider existing brand equity. In other words, don’t alienate your existing customers when you purchase a new logo. Be sensitive in your transition to your company’s new symbol.

Food Industry Co-Branding

November 3, 2009

This is a case study in a nutshell of how we assisted Purity Premium Ice Cream with Co-Branding. We recommended, facilitated, and developed advertising for the following co-branded endeavors: O’Charley’s Turtle Pie, Little Debbie’s Oatmeal Cream Pie and Goo Goo Clusters Candy. We created 6-color designs for 2-piece paper printed cartons able to withstand freezer conditions, stacking and shipping without scuffing.

These quarterly co-branded products created a halo effect for the entire Purity Premium Ice Cream Brand allowing Purity to increase overall market share by 12% in one year.

As an additional note in a separate campaign we created for the company to support the launch of new packaging, sales spiked 26% within 6 weeks and finished out the first year with a total increase across all products of 32%.