Food Industry Co-Branding

This is a case study in a nutshell of how we assisted Purity Premium Ice Cream with Co-Branding. We recommended, facilitated, and developed advertising for the following co-branded endeavors: O’Charley’s Turtle Pie, Little Debbie’s Oatmeal Cream Pie and Goo Goo Clusters Candy. We created 6-color designs for 2-piece paper printed cartons able to withstand freezer conditions, stacking and shipping without scuffing.

These quarterly co-branded products created a halo effect for the entire Purity Premium Ice Cream Brand allowing Purity to increase overall market share by 12% in one year.

As an additional note in a separate campaign we created for the company to support the launch of new packaging, sales spiked 26% within 6 weeks and finished out the first year with a total increase across all products of 32%.

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