The Domino’s Pizza Turnaround

The Domino’s Pizza marketing executives are certainly putting their money where their mouths are.  Their new campaign features a docu-commercial about their product improvements based on customer comments – comments they’re making known to everyone!  They’re also offering a money-back guarantee on their new and improved pizzas. It’s an interesting strategy.

Read more about it and let us know what you think.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119735.

You can also check out the video and live twitter feed at http://www.pizzaturnaround.com/.

Will their transparency pay off?  IS it transparency?  Genius, Risky or Big Mistake?



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