The Domino’s Pizza Turnaround

The Domino’s Pizza marketing executives are certainly putting their money where their mouths are.  Their new campaign features a docu-commercial about their product improvements based on customer comments – comments they’re making known to everyone!  They’re also offering a money-back guarantee on their new and improved pizzas. It’s an interesting strategy.

Read more about it and let us know what you think.

You can also check out the video and live twitter feed at

Will their transparency pay off?  IS it transparency?  Genius, Risky or Big Mistake?


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